| By Yakov Fain |
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| May 8, 2012 04:12 PM EDT |
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704 |
What would you think if a person visited your training registration page shown below and asked you the following question, “Yakov, when the early bird price for your JavaScript training expires?”
A not so savvy Web person could’ve reacted like this, “Helloooo, can’t you read? Sales end on May 29, 2012 ”. But being in the Web business for a while, I’ve responded politely, “The sale end date should be listed on the registration page.” That person was polite too and he replied, “Thanks. It wasn’t on the iOS version of that page”. Sure enough, the iPhone version of this page doesn’t show when the sale ends.
Moral: Don’t think people are stupid. The might be using “a wrong” device.
If you’re running some Web development project yourself, try to allocate just a little bit of an extra cash for the usability expert who could have suggested a way to ensure that your Web site shows all important information no matter what the size of the user’s device is.
Yakov Fain is a Managing Director of Farata Systems, consulting, training and product company. He has authored several Java books, dozens of technical articles. SYS-CON Books released his latest co-authored book , Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters in Spring 2007. Sun Microsystems has nominated and awarded Yakov with the title Java Champion. He leads the Princeton Java Users Group. He is an Adobe Certified Flex Instructor. Yakov co-athored the O'Reilly book "Enterprise Application Development with Flex". He twits at twitter.com/yfain.
