I got it yesterday at 5PM. The Apple store at the nearby mall was crowded, but at the end of day there were more people in blue shorts (I was told that there were a 100 of them) than customers. The salesman immediately showed me a shelf with nice looking iPad jackets-turn-into-ipad-stand for only $39.
Needless to say that many people left broke after shelling out five or six hundred bucks for something they unconditionally loved for a least two months without knowing what for. I didn't buy that $39-thingy. My son David immediately found a decent replacement for it.
If you're broke but have 2 min to watch (if you don't have money, you'd better have some time), here's a short instructional video.